Data that is accurate, complete and easily accessible is the lifeblood of a successful CRM operation. Read this eBook to learn how to successfully launch and execute your CRM data quality project.
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Market leading organizations require sophisticated data management tools to maintain a competitive advantage in today's data-driven world. Is your organization investing in the right technology to stay ahead?
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Big data, with the scale and variety of data it introduces, provides some fundamental challenges to the way organizations approach data governance. Find out more in this eBook from Trillium and Bloor.
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Read Extracting Value from Big Data: The Hidden Challenge for Marketers to learn how you can deliver information to uplift the returns on your marketing, loyalty and customer experience programs.