Sales & Marketing Effectiveness:
Precise targeting of the most appropriate segments

It's one of the top reasons organizations invest in IT, especially customer relationship management (CRM): improving the efficiency of sales and marketing programs. But it’s not enough to apply an enterprise-wide system or sophisticated software. Any weaknesses in the underlying customer data will negatively affect:

• Direction of resources to the most promising and profitable customers.
• Measurement of sales effectiveness across multiple product lines and customer segments.
• Identification of customer buying and switching behavior, particular when the data is scattered among disparate applications and databases.
• Retention of customers engaged through different touch-points (direct, bricks & mortar, e-commerce) with your organization.

Optimize your opportunities for sales and marketing success

Trillium Software System® digs deep within your system to prepare your data for optimal impact within your sales and marketing efforts. With our software you can:

• Provide sales people with accurate information on calls and follow-up contacts.
• Coordinate sales and marketing activities to track responses and correctly identify the source of new leads.
• Reduce unnecessary print and production costs caused by duplications and poor segmentation.
• Integrate customer data into one complete, correct and cleansed single view of your customers.
• Manage millions of pieces of information from multiple sources, including POS, manual sales entries, e-commerce platforms and more.
• Improve customer data quality in real-time even as it’s entered into your system.
• Segment and target the correct customers by accessing accurate records of behavior and purchasing patterns.
• Assess the true lifetime value of your customers, allowing you to focus on the most profitable targets.
• Apply more than 30 years of direct marketing experience by appending customer records with correct name and address information, in the right language with the correct postal rules.