Customer Relationship Management (CRM): Trusted views reveal your customers

Competitive companies leverage single, trusted views of customers to drive improvements in customer service, support, retention and life-time value. They target process improvements with precision using consistent, accurate, complete, and up-to-date views of core customer data and present this view to all business-critical applications and systems that rely on correct customer data. These organizations demand a data quality solution that can profile, cleanse, parse and standardize information across disparate data sources, applications, systems and platforms and across boundaries, regions, languages, and currencies.

By integrating customer information from multiple touch points into one, accurate, current record, enterprises can rely on consistent segmentation to drive their treatment of customers and reveal true purchasing behaviors and patterns to forecast future sales accurately. Impeccable data quality delivers the business value that lets you:

• Identify your most valuable customers, and direct sales and marketing efforts accordingly
• Balance customer interactions and communication using their preferred channels while serving them most economically
• Optimize customer interactions to maximize profitability
• Manage “householding” and other complex customer relationships to ensure accurate personalization in all channels
• Determine true customer life-time value and drive lower value, marginally profitable customers to the most cost effective service channels

Powerful technology delivers Total Data Quality

Enterprises worldwide leverage the Trillium Software solutions to achieve impeccable data quality. Using the Trillium Software System companies:

• Cleanse and correct data in real time as new information is entered into operational systems by the customer, POS devices, e-business applications, sales representatives and other sources
• Manage millions of data elements, including transaction, customer and product records, across business-critical systems and applications.
• Integrate data quality into all major CRM solutions,  including SAP, Siebel, Oracle and more