Master Data Management (MDM) & Customer Data Integration (CDI):

Building your best records

Economists and business people know all about the advantages of scale. Unfortunately, great size often comes with one great disadvantage: discordant, mismatched and often redundant data that makes it difficult to manage and master your customers, products, suppliers, and more.

Whether you're integrating customer data (CDI) or engaged in product information management (PIM), you need a consistent way to track, link and categorize your crucial information. Effective master data management requires:

• Consistent adherence to well-defined standards for postal codes, industry product classifications, privacy regulations, and more.
• Repeatable and auditable processes that may be applied by ordinary business users across multiple applications and systems.
• Real-time integration that enforces standardization at every source of input, from e-commerce platforms to rented lists.
• Mastery of hundred of millions of data values without disruption to any system or application.

Trillium Software System® for a single source of understanding

With more than a million built-in rules reflecting over 30 years of data quality experience, the Trillium Software System® can immediately bring multiple data sets into one sharp focus. Trillium Software allows you to:

• Link multiple instances of common data, such as names and products, into one golden record.
• Apply the correct language and local standards to your data through context-sensitive tools that recognize the origin of your data automatically.
• Cleanse and correct data as it is entered into any system or application.
• Append latitude/longitude and correct address information to your data.
• Assess and monitor the overall state of your data to reveal anomalies or problems that require attention.
• Rationalize data across multiple systems even when fields are incomplete or information has been misplaced.
• Organize categories and taxonomies by rules you can create and re-apply at will.
• Eliminate duplications that impose unnecessary operations and marketing costs.

For more information, read "Data Quality in the MDM Ecosystem" by Trillium Software.