Telecommunications, Media & Entertainment:
Bundle profits into your service packages
In the rapidly evolving world of mass media, cable, telecommunications and entertainment services, today's customers are often tomorrow's question marks. Their loyalties can move as frequently as their locations; without accurate and timely data, it’s impossible to keep up. Solid, actionable data is essential for:
- Bundling the right service mix for your customers while balancing the fine line between pricing and popularity.
- Identifying opportunities for up-sells and cross-sells.
- Managing households to track who's really buying what, and at what rates.
- Monitoring "switching behavior" to maintain price integrity and avoid high rates of cannibalization.
- Mastering merger activity so that you can standardize information and identify common or unique customers.
Real insight into your customers, real power for your business
The more you know about your customers, the more power you have to target your offers, set favorable pricing and respond to changes in both individual behavior and segment activity. Trillium Software data profiling and quality capabilities help you:
- Consolidate customer information from multiple sources—on different systems, from different departments or subsidiaries—into one optimized master record.
- Resolve households and other relationships, allowing you to track buying behavior across changes in location, marital status and more.
- Develop the “sweet spot” bundle and precisely map your service mixes to the most appropriate corresponding market segments.
- Control customer data at any scale, from thousands of records to millions of data pieces from various sources or applications.
- Standardize, match and de-duplicate records that must be integrated as a result of a mergers or acquisitions.
- Append longitude/latitude geocode information to records for more efficient coordination of field services such as installation or repair.
