Travel & Hospitality:
Manage yield, utilization and pricing for maximum profitability

The action is fast, the landscape is vast and the profit margins are thin. When you’re in the travel and hospitality industry, you depend on accurate up-to-date data to help you make the critical decisions—the choices that can mean all the difference between loss and profit. Your data must support your efforts in:

• Coordinating loyalty programs involving millions of people and points related to multiple partners with various systems and applications.
• Mastering yield and utilization to precisely set your pricing and time your promotions.
• Analyzing customer behavior to understand cancellation rates and price sensitivity.
• Complying with screening sanctions that prevent business interactions with terrorists, criminals, politically exposed persons (PEP) and other undesirables.

You can only control what you know

Effective decision making requires excellent underlying information. Trillium Software provides the tools you and your partners need to assess, monitor, clean, correct and standardize data from multiple systems and sources, helping you to:

• Create “gold standard” records for your customer relationship management efforts, allowing you to assemble the most accurate and up-to-date customer profiles from multiple or even conflicting sources.
• Identify households and relationships that find the correct links among your names and addresses.
• Calculate accurate points totals for each individual, even if they participate in multiple loyalty programs among different partners.
• Reveal accurate identities to help improve the performance of Know Your Customer and other screening sanctions.
• Manage complex taxonomies for promotions and marketing by allowing you to sort and segment your customers by region, points, programs, activity, cancellation rates, price sensitivity and more.