Customer Relationship Management (CRM):
The more you know about your customers, the greater value they provide

In the world of business intelligence technology, CRM may be the “Holy Grail” for sales and marketing: implemented correctly, it would create a single, unified view of customers that can:

• Integrate customer information from multiple touch points into one accurate record.
• Improve segmentation and targeting by revealing purchasing patterns and behaviors.
• Eliminate unnecessary production and postage costs that occur with duplicate and inaccurate records.
• Identify households and other relationships through the correct matching and linking of appropriate records.
• Cleanse and correct records on the fly as new information is entered into the system by the customer, POS devices, e-commerce sites, sales representatives and other sources.
• Assess the true lifetime value of each customer, directing sales and marketing efforts in the most profitable directions.

Turning the CRM ambition into reality: Trillium Software System®

To succeed, yourCRM solution needs a continuous stream of clean, correct customer data. The Trillium Software System® supports CRM by helping organizations:

• Manage millions of data elements, including transaction, customer and product records, across numerous systems and applications.
• View the best possible record assembled from numerous sources, even when the information is incomplete, misspelled or misplaced.
• Leverage 30 years of direct marketing experience by appending customer records with correct name and address information, in the right language, for every country in the world.
• Cleanse, correct and link data in real time, as it’s introduced into the system.
• Integrate data quality into all major CRM solutions including SAP, Siebel, Salesforce.com and more.