Industry experts agree that poor customer data quality is the Achilles’ heel of many CRM deployments, diminishing user confidence and hampering an organization’s ability to achieve its CRM’s true value. Trillium for Microsoft Dynamics CRM seamlessly delivers both in-line and batch data cleansing and deduplication services via a user interface your CRM users and administrators already know. Leveraging the Microsoft Dynamics plug-in architecture, Trillium invokes data quality services at the point of capture/update, ensuring that new records are corrected and compared with existing records prior to being written to the CRM database.

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