The Challenge

The automotive industry faces increasing pressure to improve revenue, customer loyalty and regulatory compliance while dealing with data spread across a growing number of customer and supplier touchpoints. Disparate, unstandardized data sources increase the challenges of improving operational efficiency and understanding how customers interact with your brand.

More than 50% of customers make their decision online, emphasizing the importance of managing the online channel for car makers
-McKinsey

43% of people are loyal to a specific car brand they previously purchased
-DealerRefresh

The Solution

Trillium Software cleanses, standardizes, matches and enriches your global business information, allowing you to leverage single, accurate views of critical customer, supplier and parts data to:

  • Increase revenue and improve customer loyalty, with more accurate customer purchase records and more accurate contact information for routine customer communications
  • Minimize excessive costs by validating customer and dealer addresses
  • Maximize supply chain efficiencies by standardizing product and part names and descriptions across global supply chain distributions
  • Improve real-time customer service and warranty support by ensuring that all customer records and purchase histories are accurate and up to date
  • Ensure compliance with industry and government regulations by aligning data to required quality standards

When Porsche or its subsidiaries or dealerships search for a customer in mySAP CRM, the Trillium Software System acts almost invisibly to ensure a full and accurate record is presented. Millions of records are searched in less than a second.

Porsche

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