If hospitality and travel companies cannot provide a high-quality, personalized experience from the very first point of contact, they risk losing customers. Even worse, unhappy customers can share their negative experiences on social media, driving away both current and potential customers.
Information about customer preferences, purchase history and other attributes is often inaccurate or incomplete, originates from external sources, and is stored in multiple systems managed by different business units.
Airline loyalty influences 84% of customers to engage with a particular brand.
Millennials indicate they would pay $41 more per night and travel up to 15 minutes out of their way to stay at their preferred hotel brand.
More than one-third of consumers say they’d use social media to broadcast the details of a negative experience with a travel company.
Trillium enables you to rapidly improve the quality of data across your organization and create a unified view of customers by helping you: