White Paper: Better Customer Relationships Require Trusted Data


High quality customer data is required to support every point in the customer journey. This report from Forrester outlines the impact of poor CRM data on business outcomes. It describes how data quality tools can extend and complement CRM operations and offers guidance to application development and delivery (AD&D) professionals supporting data management efforts on how to leverage the core strengths of CRM and data quality tools to produce trusted data.

Doc Category: Gated Marketing Materials, White Paper