White Paper: The Data Dependencies of CRM

Description:

A significant percentage of companies with CRM programs are not satisfied with the customer views they get, citing distrust of the data among those who are supposed to use the data. This paper reviews how investing in data integrity, reliability, and completeness is also critical – both for integrating diverse data for use in CRM systems and keeping that valuable information up to date.

Doc Category: Gated Marketing Materials, White Paper